Chill On the Hill

WE MADE IT SNOW IN THE MIDDLE OF SUMMER! To create the coolest summer event of the year, enough snow was created to cover the green hills of 3 ski resorts across Canada making it possible to snowboard in 30˚C weather.

Driven primarily through social, the anticipation ‘snowballed’ that over 1,000 people showed up 3 hours before the start of the event.